This policy outlines the guidelines and procedures for managing social media marketing for Synerge Software Services and our clients. It applies to all Synerge employees, contractors, and clients involved in social media activities related to our services. Adherence to this policy is crucial for maintaining positive brand images, protecting reputations, and ensuring legal compliance.

I. Purpose:

This policy aims to establish clear expectations for social media usage, ensuring consistent messaging, responsible engagement, and protection of our organization's and our clients' assets.

II. Responsibilities:

• Synerge Social Media Managers: Responsible for creating and implementing social media strategies for our clients, scheduling posts, monitoring engagement, and responding to comments and messages. 

• Synerge Employees: All Synerge employees are expected to adhere to this policy when using social media, whether representing Synerge or a client. Personal posts should not compromise the reputation of Synerge or our clients.

• Client Representatives: Client representatives involved in social media management for their accounts will be guided by this policy during the contract  and will work closely with Synerge's social media managers.

• Contractors & Volunteers: Contractors and volunteers working on social media for Synerge or our clients are also bound by this policy.

III. Guidelines:

Content:

• • All content must be accurate, truthful, and respectful. Content must be approved by the relevant Synerge Social Media Manager and the client (where applicable).

  • Avoid posting anything controversial, offensive, or discriminatory.

  • Maintain a professional tone and brand voice consistent with the client's branding guidelines.

  • Obtain necessary approvals before posting sensitive information or announcements.

  • Ensure content aligns with the organization's and client's values and mission.

  • Use appropriate hashtags and tagging strategies.

  • Regularly review and update content to maintain relevance, based on the client's service package.

Engagement:

• • Respond promptly and professionally to comments and messages.

  • Engage in positive and constructive conversations.

  • Avoid arguments or confrontations.

  • Report any inappropriate or harassing comments.

  • Monitor mentions of Synerge and our clients and address any concerns promptly.

Privacy:

• • Protect confidential information and avoid sharing sensitive data. This includes client data, internal Synerge information, and personal information.

  • Respect the privacy of individuals and avoid posting personal information without consent.

  • Comply with all relevant data privacy regulations (e.g., GDPR, CCPA).

Legal Compliance:

• • Adhere to all applicable laws and regulations related to social media marketing.

  • Avoid copyright infringement and plagiarism.

  • Obtain necessary permissions before using copyrighted material.

  • Understand and comply with advertising regulations.

Account Security:

• • Use strong passwords and keep login credentials secure.

  • Report any suspicious activity immediately.

  • Regularly review account settings for security updates.

• Client-Specific Guidelines: Synerge will provide client-specific guidelines and brand assets to ensure consistency in messaging and branding across all client social media platforms.

IV. Monitoring & Enforcement:

Social media activity will be monitored to ensure compliance with this policy. Violations may result in disciplinary action for Synerge employees and contractors, and may impact the ongoing service agreement with clients.

If you have any questions or concerns about these Terms, please contact us.